No prices at all
Visitors cannot tell if you are in their budget, so they ask three other firms. Even a starting price tells people they are in the right place.
Trades and local services · UK
Websites for trades and local services
A website that turns a visitor into a quote or booking request, and that you can manage from your phone. Built for owners of mobile and local service businesses, by one person who designs and builds it.
Chapter 01 · Proof
DDetailing: a quote-first site for a mobile detailer
Dominik Detailing is an independent mobile car detailer in London. I designed and built ddetailing.co.uk around one job: make asking for a quote quick for the customer and simple for the owner to handle.
Ask
A mobile detailer's work is visual, so the site had to look premium and custom. It also had to turn visitors into quote requests quickly, and let the owner deal with them without learning new software.
And it had to avoid promising time slots the owner cannot keep. A detail is not a fixed-length job: a heavily contaminated car simply takes longer.
Delivery
- Quote first, not a calendar widget. A customer sends service, extras, car, address and the time they would like. It is a request, not a confirmed slot, and nothing is charged.
- Prices are shown as starting prices, and the page says so. Larger or dirtier cars are extras the customer can add up front, so there is no surprise at the end.
- Built for a phone first. The journey is short: start the request on the homepage, finish it on the booking page and land on a clear thank-you page.
- The owner logs in to a private admin page. A new request arrives by email, each job has a plain status, and he can propose a different time, add private notes and confirm the job.
- A ready-written WhatsApp message can be prepared for the customer from the request.
- Services, prices, extras, areas covered and photos are edited from a settings page, and the public site follows.
Takeaway
The owner checks each request by hand and replies within 24 hours to confirm or suggest a closer time, so a customer can never grab a slot he cannot keep.
Local search groundwork is part of the build, not an add-on: structured data for the business, its services and its common questions, and an llms.txt summary for AI search tools.
Read the full DDetailing case study, or visit the live site ↗.
Chapter 02 · Who
Who this is for
UK owners of mobile and local service businesses. You are often out on a job, so the phone is how customers reach you and how you run the business.
- Detailers
- Cleaners
- Gardeners
- Electricians
- Plumbers
- Decorators
- Mobile mechanics
- Dog groomers
- Personal trainers
I work solo. The person on the call is the person who designs and builds your site.
Chapter 03 · The problem
What goes wrong with trade websites
Calls missed while you are on a job
You cannot answer with your hands in an engine bay or under a sink. A caller who gets no answer rings the next name on the list. A short request form lets them leave the details and wait for your reply.
Enquiries in five places
Some arrive by text, some by Instagram, some by email, some through a contact form and some by phone. Things get lost. One request list keeps them together.
Slow on phones
Most customers look on a phone, often on a weak signal. A heavy page loses them before they see what you do.
Hard to find on Google Maps and in AI answers
Search tools and AI assistants read plain text, areas covered and structured data. Services locked in images or PDFs give them nothing to quote. Your Google Business Profile stays in your hands, and your site should say the same thing it does.
Chapter 04 · What you get
What I build for trades
Launch
£795 · Launch Partner rate until 12 December 2026
One focused, responsive page with one main action, such as asking for a quote. Good for a new business or a single service. The partner rate is in return for permission to document the process and the result. A Launch client gets a £200 credit toward a later build.
Website
From £995 · typically 1 to 2 weeks
One to three custom-designed pages in your brand, for example home, services and contact. Mobile-first build, contact form and basic SEO. Two consolidated feedback rounds and weekly updates and previews.
Platform
From £1,795 · typically 3 to 5 weeks
Up to six pages and two CMS collections, so you can edit your own content. Includes a design system and one booking or email workflow, such as appointment booking.
App / Marketplace
Scoped from £2,500
For anything with accounts, payments or custom workflows at its core. Release and milestones are agreed in writing.
Extras and care
Appointments and booking, language routing and search and filtering are each from £400 as extras. After launch, Website Care is £99 a month for 1 hour and Platform Care is £189 a month for 3 hours.
These are the prices on the services page, where you can also build an estimate.
Chapter 05 · Process
How it works
A free 20 minute fit call
We talk about your business and what the site needs to do. Nothing is charged first.
Paid discovery, only if needed
If important unknowns remain, Strategy & Scope (£350) settles them before a proposal.
A written scope
Scope, exclusions, timeline and fee, in writing.
Build with weekly updates
For Website and Platform, 50% books your start date. You get weekly written updates and previews, with calls at review milestones.
Launch and handover
The balance is due within seven calendar days of launch, then files, documentation and account access are handed over.
30 days of aftercare
After that, monthly care is optional.
Chapter 06 · Questions
Questions trade owners ask
How much does a website for a trade or local service business cost?
Launch is £795 for one focused page, at the Launch Partner rate until 12 December 2026. Website is from £995 for one to three pages. Platform is from £1,795 for up to six pages with one booking or email workflow. App / Marketplace is scoped from £2,500. Nothing is charged before we have talked.
Can customers ask for a quote or book through the site?
Yes. Every Website has a contact form and a Platform can include one named workflow, such as appointment booking or transactional email. Accounts, payments and complex workflows are quoted separately.
How long does it take?
Website usually takes 1 to 2 weeks and Platform 3 to 5 weeks, counted from the agreed start once content and access are ready. App timelines are set in the proposal.
What do I need to provide?
Your brand, text and images, and access to the accounts the site needs. Copywriting, brand assets and full identity work are quoted separately.
Who looks after the site after launch?
I do, if you want. Website and Platform include 30 days of aftercare, with up to two hours of small changes to supplied text or images. Website Care is £99 a month for 1 hour and Platform Care is £189 a month for 3 hours. Everything is handed over after final payment, so you can also run it yourself.
Do you work outside London?
Yes, anywhere in the UK. Calls, weekly updates and previews are online.
What happens after I send an enquiry?
I reply within one business day, usually with a time for the free 20 minute fit call. If the work is clear we go straight to a written proposal. If important unknowns remain I suggest Strategy & Scope first, which is £350.
Chapter 07 · Contact
Tell me about your business
Say what you do, what is not working on your site now, and when you want to be live. I reply within one business day.