No account manager in between
I work solo, so the person on the call is the person who designs and builds your site. Nothing is passed along to a team.
Luton and nearby areas
Web designer in Luton
Based in Luton, building websites for small and local businesses in Luton, Bedfordshire and Hertfordshire. One person designs and builds it, at fixed prices, so your site turns visitors into enquiries.
Chapter 01 · Proof
DDetailing: a quote-first site for a mobile detailer
Dominik Detailing is an independent mobile car detailer in London. I designed and built ddetailing.co.uk around one job: make asking for a quote quick for the customer and simple for the owner to handle.
Ask
A mobile detailer's work is visual, so the site had to look premium and custom. It also had to turn visitors into quote requests quickly, and let the owner deal with them without learning new software.
And it had to avoid promising time slots the owner cannot keep. A detail is not a fixed-length job: a heavily contaminated car simply takes longer.
Delivery
- Quote first, not a calendar widget. A customer sends service, extras, car, address and the time they would like. It is a request, not a confirmed slot, and nothing is charged.
- Prices are shown as starting prices, and the page says so. Larger or dirtier cars are extras the customer can add up front, so there is no surprise at the end.
- Built for a phone first. The journey is short: start the request on the homepage, finish it on the booking page and land on a clear thank-you page.
- The owner logs in to a private admin page. A new request arrives by email, each job has a plain status, and he can propose a different time, add private notes and confirm the job.
- A ready-written WhatsApp message can be prepared for the customer from the request.
- Services, prices, extras, areas covered and photos are edited from a settings page, and the public site follows.
Takeaway
The owner checks each request by hand and replies within 24 hours to confirm or suggest a closer time, so a customer can never grab a slot he cannot keep.
Local search groundwork is part of the build, not an add-on: structured data for the business, its services and its common questions, and an llms.txt summary for AI search tools.
Read the full DDetailing case study, or visit the live site ↗.
Chapter 02 · Who
Who this is for
Owners of small and local businesses in Luton and across Bedfordshire and Hertfordshire. You are often busy running the business, so the website has to do its job without you: show what you do, what it costs, and make it easy to ask.
- Detailers
- Cleaners
- Gardeners
- Electricians
- Plumbers
- Decorators
- Mobile mechanics
- Dog groomers
- Personal trainers
I also cover Dunstable, Harpenden, St Albans, Hitchin, Leighton Buzzard and Milton Keynes, and work with clients anywhere in the UK.
Chapter 03 · Why a one-person studio
You talk to the person who builds it
Online or in person
Calls are online, and I can meet in person around Luton. The weekly written updates and previews come online. Nothing is charged before we have talked.
Built to be found locally
Search tools and AI assistants read plain text, areas covered and structured data. I build that groundwork in, so your site says clearly what you do and where. Your Google Business Profile stays in your hands, and your site should say the same thing it does.
Fixed prices, in writing
Scope, exclusions, timeline and fee are agreed in writing before the build starts, at the prices below.
Chapter 04 · What you get
What you get, and what it costs
Launch
£795 · Launch Partner rate until 12 December 2026
One focused, responsive page with one main action, such as asking for a quote. Good for a new business or a single service. The partner rate is in return for permission to document the process and the result. A Launch client gets a £200 credit toward a later build.
Website
From £995 · typically 1 to 2 weeks
One to three custom-designed pages in your brand, for example home, services and contact. Mobile-first build, contact form and basic SEO. Two consolidated feedback rounds and weekly updates and previews.
Platform
From £1,795 · typically 3 to 5 weeks
Up to six pages and two CMS collections, so you can edit your own content. Includes a design system and one booking or email workflow, such as appointment booking.
App / Marketplace
Scoped from £2,500
For anything with accounts, payments or custom workflows at its core. Release and milestones are agreed in writing.
Extras and care
Appointments and booking, language routing and search and filtering are each from £400 as extras. After launch, Website Care is £99 a month for 1 hour and Platform Care is £189 a month for 3 hours.
These are the prices on the services page, where you can also build an estimate.
Chapter 05 · Process
How it works
A free 20 minute fit call
We talk about your business and what the site needs to do. Nothing is charged first.
Paid discovery, only if needed
If important unknowns remain, Strategy & Scope (£350) settles them before a proposal.
A written scope
Scope, exclusions, timeline and fee, in writing.
Build with weekly updates
For Website and Platform, 50% books your start date. You get weekly written updates and previews, with calls at review milestones.
Launch and handover
The balance is due within seven calendar days of launch, then files, documentation and account access are handed over.
30 days of aftercare
After that, monthly care is optional.
Chapter 06 · Questions
Questions from Luton business owners
Do you work with small businesses in Luton?
Yes. I am based in Luton and design and build websites for small and local businesses in Luton and nearby areas, and for clients anywhere in the UK. Calls are online, and I can meet in person around Luton.
How much does a website for a small business cost?
Launch is £795 for one focused page, at the Launch Partner rate until 12 December 2026. Website is from £995 for one to three pages. Platform is from £1,795 for up to six pages with one booking or email workflow. App / Marketplace is scoped from £2,500. Nothing is charged before we have talked.
Can we meet in person?
Yes. Calls are online, and I can meet in person around Luton. I work solo, so the person you talk to is the person who designs and builds your site.
How long does a website take?
Website usually takes 1 to 2 weeks and Platform 3 to 5 weeks, counted from the agreed start once content and access are ready. App timelines are set in the proposal.
Can customers ask for a quote or book through the site?
Yes. Every Website has a contact form and a Platform can include one named workflow, such as appointment booking or transactional email. Accounts, payments and complex workflows are quoted separately.
Who looks after the site after launch?
I do, if you want. Website and Platform include 30 days of aftercare, with up to two hours of small changes to supplied text or images. Website Care is £99 a month for 1 hour and Platform Care is £189 a month for 3 hours. Everything is handed over after final payment, so you can also run it yourself.
What happens after I send an enquiry?
I reply within one business day, usually with a time for the free 20 minute fit call. If the work is clear we go straight to a written proposal. If important unknowns remain I suggest Strategy & Scope first, which is £350.
Chapter 07 · Contact
Tell me about your business
Say what you do, what is not working on your site now, and when you want to be live. I reply within one business day.